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GoHighLevel
4 min readby GoLab AutomationJun 2, 2026

GHL Update: Prospect AI — Major improvements Live 🚀

Prospect AI is getting a major upgrade What started as a simple automated lead finder is evolving into a much more powerful prospecting engine — giving you more control over how…

GHLChangelogUpdate

Prospect AI is getting a major upgrade

What started as a simple automated lead finder is evolving into a much more powerful prospecting engine — giving you more control over how leads are discovered, when agents run, and how prospects are enriched and managed. ( Find it inside Agency > Prospecting > Prospect AI or in Sub account: Marketing > Prospecting > Prospect AI)

Multiple AI agents & higher lead limits

  • One AI agent is no longer enough.

  • You can now create multiple Prospect AI agents, each targeting a different niche, location, or strategy. Example

  • Agent Alex → Dentists in Dallas

  • Agent Sarah → HVAC Contractors in Austin

  • Agent Mike → Roofers in Houston Each agent can have its own:

  • Niches

  • Locations

  • Search radius

  • Prospect filters

  • Audit preferences

  • Lead enrichment settings

  • Increased Monthly Limits

We've significantly expanded Prospect AI capacity:

This is a significant increase from the earlier limits, which typically generated around 10–15 prospects per month.

  • Plan Monthly Prospect AI Leads
  • Default basic Prospecting up to 50/month
  • Premium Prospecting up to 100/month Important: Limits are applied per account, not per agent.

We're actively exploring ways to further increase limits as usage and feedback grow.

Best Practice: Prospect AI relies on Google Maps data. Narrow targeting criteria may limit available prospects after repeated runs. We recommend reviewing and refining your filters regularly.

⚡ Smarter weekly scheduling

Previously, agents would wait until the next scheduled cycle to start.

Example:

  • You create an agent on Tuesday and set schedule = Friday

  • Agent waits until next week's Friday New behavior

  • Prospect AI now starts much faster.

  • If the selected schedule hasn't passed yet, the agent will start during the current week instead of waiting for the next cycle. Note: If the scheduled run is within the next 24–36 hours, the first run may still be pushed to the following cycle due to processing windows.

Smarter monthly scheduling

Monthly schedules now behave more naturally as well.

Example

You create an agent during the first week of the month

Schedule = Second Week

  • Previously: Agent would often wait until the following month
  • Now: If the selected week hasn't passed yet, Prospect AI will start during the current month This means agencies begin receiving value much sooner after setup.

Monthly lead allocation across agents

Managing multiple agents is now easier. We've improved the allocation experience with:

  • Better visual indicators
  • Clearer color coding
  • Real-time visibility into: Total monthly allowance, Leads already assigned to other agents, Leads allocated to the current agent. Remaining available capacity This makes it easier to distribute your lead budget across territories and niches.

Audit & enrichment controls

Prospect AI now gives you more control over what happens after a prospect is discovered.

Choose Which Audits Run Automatically. You can decide which Marketing Audit sections should be generated for new prospects

Automatically create contacts (Sub-Accounts)

For Sub-Account Prospecting, you can now decide whether Prospect AI should:

  • Create a Contact automatically when a new prospect is found
  • Or simply create the prospect without creating CRM records This gives agencies more flexibility in how prospects enter their CRM workflows.

Why this matters

Prospect AI is becoming much more than an automated lead finder.

With:

  • Multiple agents
  • Territory management
  • Lead allocation
  • Automated audits
  • Contact creation You're starting to build an AI-powered prospecting team that works behind the scenes to continuously discover new opportunities.

Coming next

We're already working on the next wave of Prospect AI capabilities:

  • Automatic opportunity creation: Agents will be able to create opportunities directly inside your Sub-Account pipeline whenever new prospects are discovered.
  • Run history & logs: See: When an agent last ran, how many prospects were found, success/failure status, detailed execution logs
  • Personalized outreach drafts: Generate AI-powered email drafts tailored to: Audit findings, business weaknesses, agencies strength etc
  • Workflow trigger source filter for each agent Please submit your ideas and suggestions here

Helping you move from discovery → outreach even faster.

Why this matters for agencies

Add your analysis here — how does this affect your GHL workflows?

Action items

  • Review your existing workflows for compatibility
  • Test in sub-account before pushing to clients

Pro Tip: Stack this update with GHL's "Wait" step timed to your client's peak engagement window — check their email open-rate report first. Agencies consistently see 30–40% higher conversion when automations fire at 10 AM local time rather than immediately. Use the contact's timezone field to drive the delay, not a fixed UTC offset.

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